Target / 何でも売ってます

I go to Target at least 2 times a week. Target is a discount store of the second level in the United States following Wal-Mart. In New Jersey I go to Target more than Wal-Mart. We can find almost all daily goods, kitchenware, clothes, toys, cosmetics etc. except groceries at a good price.
I checked Billy's Boot Camp dvd today. It was USD29.99 including Billy Band!!! I bought it in Japan for JPY9700. Watching TV shopping, Billy's TAE BO is now on sale! The exercise members of the DVD are almost the same as Billy's Boot Camp. They do exercises using TAE BO AMPED instead of Billy Band. The price is USD39.95 against the original price of USD150.00. Will the next craze be TAE BO???